SEO for Roofers — Dominate Local Search
Specialist SEO for roofing companies. We help roofers rank on Google for high-value keywords, win more roofing contracts, and build a pipeline of quality leads — from emergency repairs to full roof replacements.
Why Roofers Need SEO in 2025
Roofing is one of the highest-ticket trades — a single roof replacement can be worth £5,000 to £15,000+. When homeowners search for "roofer near me" or "roof repair cost", they're ready to spend serious money. SEO ensures your roofing business is the one they find and contact first.
Unlike lead generation sites that share your details with 5 other roofers, SEO brings customers directly to your business. They've already seen your website, read your reviews, and viewed your portfolio before they even pick up the phone.
The roofing industry is heavily weather-dependent, which creates seasonal spikes in demand. Our SEO strategies ensure you're already ranking when storms hit and emergency searches surge — capturing leads when your competitors are scrambling.
Our SEO Strategy for Roofing Companies
Visual Portfolio SEO
Roofing is visual. We optimise your project galleries with image SEO, alt tags, and schema to appear in Google Image results and build trust.
Emergency Search Capture
When storms cause damage, 'emergency roofer' searches spike 500%+. We ensure you rank for these high-urgency, high-value terms.
Local Area Domination
Location-specific pages for every town you cover, targeting 'roofer in [location]' with unique, locally-relevant content.
Cost & Guide Content
In-depth guides on roof replacement costs, repair vs replace decisions, and material comparisons that build authority and attract links.
Keywords We Target for Roofers
We target the full spectrum of roofing search intent — from emergency repairs to planned replacements:
- Roofer near me
- Roof repair [city]
- New roof cost UK
- Flat roof repair cost
- Emergency roof repair
- Roof replacement quotes
- Guttering repair near me
- Chimney repair [city]
- Roofing contractor [city]
- Slate roof repair cost
- Roof tile replacement
- Commercial roofer [city]
What We Deliver for Roofing Businesses
- Google Business Profile optimisation with roofing categories, project photos, and review strategy
- Local SEO targeting every postcode and town in your service area
- Professional roofing website with before/after galleries designed to convert
- Content strategy covering roofing costs, material guides, maintenance tips, and seasonal advice
- Review generation to build a 5-star reputation that wins trust before the first call
- Monthly reporting with rankings, traffic, leads, and clear ROI tracking
- Citation building across roofing directories, trade associations, and local business listings
- Storm-season SEO preparation to capture emergency repair searches when they spike
Roofing SEO ROI: The Numbers
Roofing SEO delivers some of the highest ROI of any trade due to the high job values involved:
| Metric | Typical Result |
|---|---|
| Average roof replacement value | £7,000 - £12,000 |
| Average roof repair value | £350 - £1,500 |
| SEO cost per lead (after 6 months) | £25 - £60 |
| Directory cost per lead | £80 - £150+ |
| Typical monthly leads from SEO | 15 - 40 |
| Annual ROI from SEO | 800% - 2,400% |
Frequently Asked Questions
How much does SEO cost for roofers?
Our roofing SEO packages start from £497/month. Given that a single roof replacement job is worth £5,000-£15,000+, most roofers achieve a significant ROI — one new job can pay for months of SEO.
How quickly can a roofer rank on Google?
Local map rankings often improve within 8-12 weeks. Organic rankings for competitive terms like 'roofer near me' typically take 3-6 months. Less competitive areas see faster results.
What makes roofing SEO different?
Roofing has the highest job values in the trades, which means fierce competition. Our strategies focus on visual portfolios, trust signals like trade association memberships, and capturing emergency searches during storm seasons.
Can you help with commercial roofing SEO?
Yes. We target commercial roofing keywords like 'commercial roofer [city]', 'industrial roofing contractor', and 'flat roof repair commercial'. These terms have less competition but very high contract values.
Do you work with roofing companies across the UK?
We work with roofers from Scotland to the South Coast. Our local SEO strategies are tailored to your specific service area, whether that's a single city or a wider county-level region.