SEO for Carpenters & Joiners — Rank Higher, Win More Work
Specialist SEO services for carpentry and joinery businesses. We help carpenters across the UK get found on Google, showcase their craftsmanship, and generate a consistent flow of quality enquiries.
Why Carpenters & Joiners Need SEO in 2025
Carpentry is a craft trade where quality and reputation matter enormously. But even the most skilled carpenter loses work to competitors who rank higher on Google. When a homeowner needs fitted wardrobes, a new staircase, or bespoke shelving, they search online first — and they rarely scroll past the first page.
The UK carpentry market is growing, driven by home renovations, loft conversions, and the trend towards bespoke, handcrafted furniture. SEO positions your business to capture this demand at the moment of highest intent — when someone is actively looking for a carpenter in their area.
Unlike lead generation sites that share your details with competitors, SEO brings customers directly to your website. They see your portfolio, read your reviews, and contact you — already convinced you're the right carpenter for the job.
How We Rank Carpenters on Google
Google Business Profile
Optimised for carpentry categories with portfolio photos, service descriptions, and review management to win the local map pack.
Local Landing Pages
Dedicated pages targeting 'carpenter in [town]' for every location you serve, capturing hyperlocal search traffic.
Portfolio & Image SEO
Your bespoke work deserves to be seen. We optimise project galleries for Google Image search with proper alt tags and structured data.
Content Strategy
Guides on carpentry costs, timber types, joinery options, and renovation inspiration that build authority and attract organic traffic.
Keywords We Target for Carpenters
- Carpenter near me
- Joiner [city]
- Fitted wardrobes cost UK
- Bespoke kitchen fitter
- Staircase carpenter near me
- Loft conversion carpenter
- Carpenter hourly rate UK
- Skirting board fitting cost
- Door hanging service near me
- Bespoke shelving unit
- Timber framing contractor
- Shop fitting carpenter [city]
What We Deliver for Carpentry Businesses
- Google Business Profile optimisation for carpentry and joinery categories
- Local SEO targeting your service area with dedicated location pages
- Professional carpenter website with bespoke portfolio galleries and clear CTAs
- Content strategy covering costs, timber guides, project inspiration, and trade advice
- Review generation strategy to showcase your craftsmanship and build trust
- Monthly reporting with rankings, traffic growth, and enquiry tracking
- Competitor analysis to keep you ahead of other carpenters in your area
- Citation building across 50+ UK trade directories and local business listings
Frequently Asked Questions
How long does SEO take for carpenters?
Most carpentry businesses see results within 3-6 months. Local rankings improve within 8-12 weeks, while competitive terms take longer to crack page one.
Is SEO worth it for a bespoke joinery business?
Absolutely. Bespoke joinery commands higher prices, and SEO targets customers specifically searching for custom, handcrafted work — not budget flat-pack alternatives. The quality of leads is exceptional.
Can you optimise my portfolio for search?
Yes. We optimise every project image with alt tags, location data, and structured markup so your work ranks in Google Image search and drives traffic back to your site.
Do you work with commercial carpenters too?
Yes. We target both residential and commercial search intent, including shop fitting, office fit-outs, and commercial joinery projects.