SEO for Electricians — Get More Customers Online
Targeted SEO strategies for electricians across the UK. We help electrical businesses rank on Google, attract high-quality leads for rewires, EICR inspections, EV charger installations, and every job in between.
Why Electricians Need SEO in 2025
Homeowners and businesses search Google for electricians every day — "electrician near me", "EICR certificate cost", "emergency electrician [city]". If your business isn't appearing in these search results, you're losing jobs to competitors who've invested in their online presence.
The UK electrical services market is evolving rapidly. With the EV revolution, smart home installations, and stricter building regulations, demand for qualified electricians has never been higher. SEO ensures you capture this growing demand before your competitors do.
Unlike paying per lead on directories, SEO builds a long-term asset — your website. Every month your rankings improve, your cost per lead drops, and your brand authority grows. It's the most sustainable way to grow an electrical business.
Our SEO Strategy for Electricians
Local Map Pack Dominance
We optimise your Google Business Profile with electrical service categories, review strategies, and local citations to dominate the map pack.
Service-Specific Pages
Dedicated landing pages for every service — rewiring, consumer units, EV chargers, EICR, PAT testing — each targeting specific search intent.
Area Coverage Pages
Location pages for every town and city you serve, capturing 'electrician in [location]' searches across your service area.
Technical Authority Content
Guides on electrical regulations, cost breakdowns, and safety advice that positions you as the trusted expert in your field.
Keywords We Target for Electricians
We target a comprehensive mix of commercial and informational keywords to capture customers at every stage:
- Electrician near me
- Emergency electrician [city]
- EICR certificate cost
- Rewiring a house cost UK
- Consumer unit replacement
- EV charger installation
- PAT testing near me
- Electrical inspection cost
- Sparky near me
- Smart home electrician
- Commercial electrician [city]
- Fuseboard upgrade cost
What We Deliver for Electrical Businesses
- Google Business Profile optimisation with electrical service categories and attributes
- Local SEO targeting every postcode in your service area
- Conversion-optimised website designed specifically for electrical businesses
- Content strategy covering costs, regulations, safety guides, and seasonal electrical topics
- Review generation and reputation management across Google, Trustpilot, and trade directories
- Monthly performance reports with rankings, traffic, leads, and ROI metrics
- Citation building across 50+ UK directories including Electrical Safety First and NICEIC listings
- Competitor monitoring — we track what other electricians rank for and outperform them
The EV Charger SEO Opportunity
With the UK government's push towards electric vehicles and the 2035 petrol/diesel ban, EV charger installation searches are exploding. "EV charger installer near me" has seen a 340% increase in search volume over the past two years.
We help electricians capture this growing market with dedicated EV charger landing pages, OZEV grant information content, and local targeting that positions you as the go-to EV charger installer in your area. Early movers in SEO for this niche are winning big.
Frequently Asked Questions
How much does SEO cost for electricians?
Our SEO packages for electricians start from £497/month. The cost depends on your location, competition level, and how many services you offer. Most electrical businesses see a positive ROI within 4-6 months.
How long before I see results?
Google Maps improvements typically appear within 8-12 weeks. Organic rankings for terms like 'electrician near me' usually take 3-6 months. Emergency electrician keywords often rank faster due to strong local intent signals.
Can SEO help me get more EV charger installation jobs?
Absolutely. EV charger installation is one of the fastest-growing search terms in the trade. We build dedicated landing pages, create OZEV grant content, and target 'EV charger installer near me' to capture this booming market.
Do I need a new website?
Not necessarily. We can optimise your existing site if it's built on a solid, mobile-friendly platform. If your site is slow or outdated, a rebuild may deliver faster and better results.
Do you work with NICEIC/NAPIT registered electricians only?
We work with all qualified electricians. However, being registered with a competent person scheme like NICEIC or NAPIT is a strong trust signal we leverage in your SEO strategy to improve rankings and conversions.